I partnered with the world’s largest beauty brand and 212 Studio to design BeautyBuzz Now, a multi-platform product concept spanning an iPad app, iPhone app, and responsive web experience. I led design direction and creative direction, contributing across UX, interaction design, UI, visual design, and branding to shape the end-to-end product vision. The work focused on creating a cohesive and engaging digital experience that could scale across devices, supporting both product discovery and brand storytelling through a unified interface.